Chief Executive of Paylink Solutions, Susan Rann, has been shortlisted for Innovator of the Year at the Women in Credit Awards.
Credit Strategy launched the Women in Credit Awards in 2018 to empower, connect, support and uncover achievements among women in the profession. The Innovator of the Year award will go to a woman who has demonstrated achievements that have brought something new – such as change in process, strategy or technology – to the organisation she works for.
Since becoming CEO of Paylink in 2018, Susan has focused on optimising customer experience within the financial services sector by developing market leading software solutions. With a thirst for innovation and new technology, Paylink is leading the development of new affordability tools for the sector as a whole.
On being shortlisted for the award, Susan Rann commented: “The Women in Credit Awards is a great opportunity to take note of the fantastic determination and range of projects that are being showcased right across our sector. It’s fantastic to see that the achievements at Paylink are at the forefront of industry innovations.”
“Since the launch of our digital platform, Embark, we have been working with key players across credit and finance to refine and enhance the platform. By identifying client drop off ‘hot spots’ and making changes to the use of language through the user journey, we have been able to increase customer engagement for a range of sectors.”
“It’s great to be able to look back at what we have been able to achieve as an organisation over the past twelve months and to have been nominated for this award. Equally, I’m so excited for the direction that Paylink is continuing in, especially with exciting new opportunities with open banking, credit bureau data and one touch referral mechanisms.”
Paylink announced an ‘Open Banking’ partnership in October 2018. The technology provides a solution to engage customers and allow them to quickly and securely provide accurate financial information. The partnership allows Paylink clients to collect the right information from their customers and third-party organisations, whilst providing transparency and accountability throughout their whole journey.
The Women in Credit Awards ceremony will be held in London on Thursday, 21 March. For more information: www.creditstrategy.co.uk/women-in-credit-awards
